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Womens Nursing & Breastfeeding Bras

projectme for high fashion feeding and nursing bras that break the rules, defy the norm and stand out unapologetically with their influential style and directional fit that is designed to be seen…


projectme nursing range

projectme is redefining nursing bras for a new generation where functional never means sacrificing style. The signature magnetic maternity clips on our nursing bras are easy to use releasing the cup for breastfeeding or pumping, their simple stylish design means the function is not obvious to others, yet the stylish rose gold finish demands to be worn to be seen. Low cut plunging styling, sheer lace and mesh linings, and well-placed daring strapping details have been specifically designed for sensitive changing breasts. Wire-free soft cup styling and flexi-underwire technology is utilised for maximum comfort and support and for larger cup sizes D-G fit. Bras have additional hooks at the back allowing you to extend the bra out with your pregnancy and clip back closer after baby arrives.

nursing or maternity bra?

nursing bras offer added features including a clip at the top of the cup, which unclips to open for feeding or pumping. Our magnetic clip will gently snap back together so you can focus on baby, while the back of the bra adjusts more than a standard bra to grow with you. You can wear a nursing bra during your pregnancy, you will get to use it later after baby arrives.

finding the right bra fit

your body and breasts will change in shape and size throughout your pregnancy, so it is important to find a nursing or maternity bra that offers the right fit. Every woman is different, so you may find that you need to increase your cup and band size as your body changes, particularly during nursing when milk flow comes in before they settle again. You will know it is time to move to a maternity or nursing bra when your non-maternity bras start feeling uncomfortable and no longer fit properly, so switch to a bra that isn’t too tight and will grow with you, otherwise this can cause restrictions in the flow of milk and the amount of milk produced. For maximum comfort we recommend a bra with a band that sits flat under your bust and across your back, without riding up.

Check out our Fit Me page and FAQs to check if you have the right size.