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flexi underwire

flexible wire support for great shape without discomfort, the closest you'll get to wearing your pre-pregnancy bras in shape and support while still having all the perks of a nursing bra...
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projectme flexi-wire nursing range

projectme is redefining nursing bras for a new generation where functional never means sacrificing style. Flexi-underwire technology is utilised for maximum comfort and support and for larger cup sizes D-G fit. These wires are designed to flex with your body to gently support and shape. For most people wearing a flexi-wire while pregnant and nursing is safe, we simply say that you should not wear a wire when 'you' feel like your breasts are changing in size throughout the day or are highly sensitive to issues with blockages.

nursing or maternity bra?

nursing bras offer added features including a clip at the top of the cup, which unclips to open for feeding or pumping. Our magnetic clip will gently snap back together so you can focus on baby, while the back of the bra adjusts more than a standard bra to grow with you. Projectme nursing bras also have additional hooks at the back allowing you to extend the bra out with your pregnancy and clip back closer after baby arrives. You can also wear a nursing bra during your pregnancy, then use it later after baby arrives.

finding the right bra fit

as with all bras, finding the right fit can be challenging especially with a changing body and breasts. The band under your bust should sit flat across your back not riding upwards. Avoiding any cutting in on your breast tissue is important, bras which are too tight can restrict the flow and amount of milk produced – so it is important to change to a maternity/nursing bra after you feel like your non-maternity bras are uncomfortable and no longer fitting or offering the right support. You may find your cup sizes change as your pregnancy progresses, every pregnancy and woman is different, however you may find you need to go up 3-4 cup sizes and increase your band size as your baby grows. Further changes can occur during the nursing cycle, when your milk flow comes in you may increase in the cup size before your bust size settles again.

Check out our Fit Me page and FAQs to check if you have the right size.